Based on the picture please answet the Case Questions below: 1 What did Samsung Electronics realize after it had implemented the energy-saving plans? 2 What were the solutions for the energy-saving plans? 3 What were the results of the new solutions?
Based on the picture please answet the Case Questions below: 1 What did Samsung Electronics realize after it had implemented the energy-saving plans? 2 What were the solutions for the energy-saving plans? 3 What were the results of the new solutions?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the picture please answet the Case Questions below:
1 What did Samsung Electronics realize after it had implemented the energy-saving plans?
2 What were the solutions for the energy-saving plans?
3 What were the results of the new solutions?
![CASE
5
Samsung Electronics Collects More Data on Energy Usage and
Boosts Scalability
The Business Problem
As a leading global manufacturer of high-tech equipment, Samsung Electronics implements
energy-saving plans to minimize environmental impact and increase efficiency, by closely
monitoring its energy consumption at manufacturing facilities to track usage and identify
trends. In 2009, Samsung Electronics built a 6-terabyte monitoring system at its semiconductor
fabrication plant in Hwasung, South Korea. The solution collected general information about
the site's electricity consumption, liquefied natural gas, and water. However, soon after the
system was implemented, Samsung realized that it needed more detailed information about
energy consumption and more flexibility in how employees could analyse data. Thus, to
achieve these goals, Samsung decided to implement a larger-scale monitoring system at its
site in Hwasung.
The IT Solution
The solution needed to be fast and highly scalable because employees wanted to collect,
store, and analyse significantly more data. In addition, the solution needed to be highly reliable
and affordable. Hence, in 2011, Samsung Electronics began to evaluate data warehouses to
support its next-generation monitoring system. The company decided to build its solution
with the Microsoft SQL Server 2012 Fast Track Data Warehouse which can deliver both high
performance and low total cost of ownership. Company engineers worked with Microsoft
Services consultants to evaluate the server, software, and storage options and identify the
configuration that could deliver the best combination of performance, scalability, and reliability.
Eventually, the team chose a design based on a HP ProLiant DL980 G7 server computer and the
EMC Symmetrix VMAX storage platform. In 2012, a team of engineers from Microsoft Services,
EMC, HP, and Samsung implemented the solution.
The Results
With its new solution, Samsung Electronics improved insights into energy consumption,
expanded storage capacity by 74 terabytes, increased performance by 10 times with 75 per
cent less hardware, improved control, boosted innovation, and facilitated efficiency.
Source: Adapted from Microsoft, 13 January 2015.
Case Questions
1 What did Samsung Electronics realize after it had implemented the energy-saving plans?
2 What were the solutions for the energy-saving plans?
3 What were the results of the new solutions?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c4aa4b7-aa68-4738-b7b9-0751f7f87a9b%2F41f6ba32-acb7-46f1-91b0-160408171f6b%2F7wg8b2h_processed.jpeg&w=3840&q=75)
Transcribed Image Text:CASE
5
Samsung Electronics Collects More Data on Energy Usage and
Boosts Scalability
The Business Problem
As a leading global manufacturer of high-tech equipment, Samsung Electronics implements
energy-saving plans to minimize environmental impact and increase efficiency, by closely
monitoring its energy consumption at manufacturing facilities to track usage and identify
trends. In 2009, Samsung Electronics built a 6-terabyte monitoring system at its semiconductor
fabrication plant in Hwasung, South Korea. The solution collected general information about
the site's electricity consumption, liquefied natural gas, and water. However, soon after the
system was implemented, Samsung realized that it needed more detailed information about
energy consumption and more flexibility in how employees could analyse data. Thus, to
achieve these goals, Samsung decided to implement a larger-scale monitoring system at its
site in Hwasung.
The IT Solution
The solution needed to be fast and highly scalable because employees wanted to collect,
store, and analyse significantly more data. In addition, the solution needed to be highly reliable
and affordable. Hence, in 2011, Samsung Electronics began to evaluate data warehouses to
support its next-generation monitoring system. The company decided to build its solution
with the Microsoft SQL Server 2012 Fast Track Data Warehouse which can deliver both high
performance and low total cost of ownership. Company engineers worked with Microsoft
Services consultants to evaluate the server, software, and storage options and identify the
configuration that could deliver the best combination of performance, scalability, and reliability.
Eventually, the team chose a design based on a HP ProLiant DL980 G7 server computer and the
EMC Symmetrix VMAX storage platform. In 2012, a team of engineers from Microsoft Services,
EMC, HP, and Samsung implemented the solution.
The Results
With its new solution, Samsung Electronics improved insights into energy consumption,
expanded storage capacity by 74 terabytes, increased performance by 10 times with 75 per
cent less hardware, improved control, boosted innovation, and facilitated efficiency.
Source: Adapted from Microsoft, 13 January 2015.
Case Questions
1 What did Samsung Electronics realize after it had implemented the energy-saving plans?
2 What were the solutions for the energy-saving plans?
3 What were the results of the new solutions?
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