Pizza Capers: Business Improvement The Situation: Pizza Capers Burpengary is a not-for-profit pizza shop that operates in a highly competitive environment, trying to attract customers by providing high quality pizzas and great customer service. Escalating cost pressures, demanding customers and issues with staff enthusiasm created an environment that required deep understanding, superior planning and faultless execution of business processes. Leonardo was engaged to reduce escalating costs, improve profitability and create transparency over the organisation's business processes by designing and implementing business process changes. Work Performed: Created a graphical business model and process flow to 'see' the flow of work. Created the business process architecture and implemented practical Key Performance Indicators (KPIs). Applied Rapid ideation techniques through team and one-on-one workshops/interviews. Analysed key process issues (increasing costs, insufficient revenue, [and] compliance to standards). Implemented business process changes to reduce back office and operational costs and create new revenue channels. Redesigned the store layout using Lean principles to increase efficiencies and reduce waste Provide additional recommendations for future changes. Value for Client: - Implemented a new staff scheduling system that integrates seamlessly with the payroll system reducing cost of labour by > 3.5% - Improved accuracy of salary payments, improving staff satisfaction - Implemented additional digital channels for customers to order their pizza, increasing the store's revenue by > 6.5% - Increased operational efficiencies through store layout by reducing transportation waste and visual management - Provided a single source of truth for the organisation's business processes to be used in staff training and continuous education - Implemented better process measures and KPI's which improved On Time Delivery of Delivered Pizza's 1.2. Suppose Pizza Capers Burpengary plans to use social media to engage its customers. Explain how Pizza Capers Burpengary can use the social media platform to engage its customers and advertise its product. In your explanation, discuss potential risks involved in doing business online.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pizza Capers: Business Improvement
The Situation:
Pizza Capers Burpengary is a not-for-profit pizza shop that operates in a highly competitive environment, trying to attract customers by providing high quality pizzas and great customer service.
Escalating cost pressures, demanding customers and issues with staff enthusiasm created an environment that required deep understanding, superior planning and faultless execution of business processes.
Leonardo was engaged to reduce escalating costs, improve profitability and create transparency over the organisation's business processes by designing and implementing business process changes.
Work Performed:
Created a graphical business model and process flow to 'see' the flow of work.
Created the business process architecture and implemented practical Key Performance Indicators (KPIs).
Applied Rapid ideation techniques through team and one-on-one workshops/interviews.
Analysed key process issues (increasing costs, insufficient revenue, [and] compliance to standards).
Implemented business process changes to reduce back office and operational costs and create new revenue channels.
Redesigned the store layout using Lean principles to increase efficiencies and reduce waste
Provide additional recommendations for future changes.
Value for Client:
- Implemented a new staff scheduling system that integrates seamlessly with the payroll system reducing cost of labour by
> 3.5%
- Improved accuracy of salary payments, improving staff satisfaction
- Implemented additional digital channels for customers to order their pizza, increasing the store's revenue by > 6.5%
- Increased operational efficiencies through store layout by reducing transportation waste and visual management
- Provided a single source of truth for the organisation's business processes to be used in staff training and continuous
education
- Implemented better process measures and KPI's which improved On Time Delivery of Delivered Pizza's

1.2. Suppose Pizza Capers Burpengary plans to use social media to engage its customers. Explain how Pizza Capers Burpengary can use the social media platform to engage its customers and advertise its product. In your explanation, discuss potential risks involved in doing business online.

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