Acordind to Climate change case study. Distination Manegment and Marketing

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter9: Reaching Global Markets
Section9.2: Nfl Goes Global: From Soccer To Football?
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Acordind to Climate change case study. Distination Manegment and Marketing
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12.1 Why is the injunction to 'think globally-act locally' of
particular relevance to tourist destinations?
12.2 Given that the destination manager has limited control over the
actions of the individual business units within the destination
what steps could be taken to encourage these operators to act in
a responsible fashion?
12.3 Propose and discuss measures that might be taken at visitor
destinations to counter the negative impacts of:
(a) fears about the danger of exposure to the sun's rays
(b) loss of beach quality and amenities as the result of rising sea
levels
(c) reduction in the quality, volume and duration of snowfall in a
ski resort area
(d) severe restrictions on the use of fossil fuels.
Transcribed Image Text:Questions 12.1 Why is the injunction to 'think globally-act locally' of particular relevance to tourist destinations? 12.2 Given that the destination manager has limited control over the actions of the individual business units within the destination what steps could be taken to encourage these operators to act in a responsible fashion? 12.3 Propose and discuss measures that might be taken at visitor destinations to counter the negative impacts of: (a) fears about the danger of exposure to the sun's rays (b) loss of beach quality and amenities as the result of rising sea levels (c) reduction in the quality, volume and duration of snowfall in a ski resort area (d) severe restrictions on the use of fossil fuels.
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