(2) Case Study: Read the case and answer the questions given below.Zara designs and markets an extensive range of women's and men's fashion apparel and accessories,with versatile collections ranging from casual to dressy. The company also produces fragrances forwomen and men. The company wants to double revenue, cut operations costs, reduce time fromproduct design to availability, and improve communications with customers. To achieve these goals,Zara is making a major technology overhaul that will increase hardware, software, databases, andnetwork capabilities. Zara has developed Web-based tools to improve communications with suppliersand retailers. A Web-based application allows retailers to track purchase orders and to check the statusof transactions instantly a process that used to be done over the phone. Over 60% of customerorders are now placed electronically. The company also invested heavily in software to track materialsaround the world and to help communicate better with service providers, manufacturing partners, andfreight consolidators. Zara is one of the leading brands in the world and is producing quality products.Answer the following given questions.Q2. (Zara Case) What are the strategic objectives of Zara? In your opinion how did the Zara's Web-based systems help the company in achieving its strategic objectives?Answer:Q3. (Zara Case) Is the system that Zara provides to its retailers a TPS (Transaction processingsystems), a MIS (Management information systems) or both?Explain your answer clearly.Answer:

Zara is a leading outfit and accessory retailer worldwide with numerous locations. In 1975, Amancio…

Answered: Q2. (Zara Case) Wha based systems help…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Multiple Choice Question 7. Which of the following is true of the U.S. age demographics? A C D E AUB The Generation Xers form the largest segment of the population. The Generation Xers are the most educated section of the population. The baby boomers are the poorest segment of the population. The Millennial generation accounts for nearly half of all the discretionary consumer spending in the U.S. The Millennials are the most financially secure segment of the population.

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Q2. (Zara Case) Wha based systems help Answer: