Homework Help is Here – Start Your Trial Now!
Business
Marketing
can you and your team keep biases from influencing how you interpret the data?

can you and your team keep biases from influencing how you interpret the data?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
ASSESSMENT NUWAYYIRALHAIRI Question 4 of 6 NUWAYYIRALHAJRI Your team receives new data: customers regularly use their rewards cards for the first 6 months and then usage drops off. Some team members argue the data supports their case for ending the rewards program, while others claim it reinforces their opinion that the rewards program needs to be revamped. How can you and your team keep biases from influencing how you interpret the data? A. Rely on technology to surface insights. Be confident in the validity of your interpretation of the data. Notice your preferences and seek to be objective. rd Business School Publishing, All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business School
Transcribed Image Text:ASSESSMENT NUWAYYIRALHAIRI Question 4 of 6 NUWAYYIRALHAJRI Your team receives new data: customers regularly use their rewards cards for the first 6 months and then usage drops off. Some team members argue the data supports their case for ending the rewards program, while others claim it reinforces their opinion that the rewards program needs to be revamped. How can you and your team keep biases from influencing how you interpret the data? A. Rely on technology to surface insights. Be confident in the validity of your interpretation of the data. Notice your preferences and seek to be objective. rd Business School Publishing, All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business School
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Knowledge Booster
Perceptual Organization
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS