lease read the following case study and use it to answer the remaining questions. Case Study A new Marketing Manager/Educational Coordinator (Mona) has just been hired for the Da Vinci Art Gallery - a beautiful downtown acility. Up to now, no children's programming has been planned, so she has decided to begin offering a series of a Classes for children on Saturday afternoons called Art for Kids. The gallery features a lovely café, a well-stocked gi shop, and underground access to downtown shopping facilities. Not many families with children live near the gallery Most adult attendees of the gallery travel from various areas of the city outside the downtown core. A small numbe also travel from smaller suburban centres nearby. Because Mona believes that only the best materials must be usec material fees will be approximately $35 per child. There will also be instructor fees and other overhead expenses bringing the cost per child per set of 4 classes to $125. Each child will also receive a free pass to visit the gallery in coming months as well as a small souvenir from the gift shop. She feels confident that parents will not mind paying much and looks forward to seeing more children in the gallery since there are so few visiting now. Mona is also considering how best to promote the series and is thinking of using a major advertising campaign as her promotional tool. Identify an issues/problem related to each of the 4 Ps. A- B I I - 8 D C EEE </> % $$ US X₂ x² 글을 트
lease read the following case study and use it to answer the remaining questions. Case Study A new Marketing Manager/Educational Coordinator (Mona) has just been hired for the Da Vinci Art Gallery - a beautiful downtown acility. Up to now, no children's programming has been planned, so she has decided to begin offering a series of a Classes for children on Saturday afternoons called Art for Kids. The gallery features a lovely café, a well-stocked gi shop, and underground access to downtown shopping facilities. Not many families with children live near the gallery Most adult attendees of the gallery travel from various areas of the city outside the downtown core. A small numbe also travel from smaller suburban centres nearby. Because Mona believes that only the best materials must be usec material fees will be approximately $35 per child. There will also be instructor fees and other overhead expenses bringing the cost per child per set of 4 classes to $125. Each child will also receive a free pass to visit the gallery in coming months as well as a small souvenir from the gift shop. She feels confident that parents will not mind paying much and looks forward to seeing more children in the gallery since there are so few visiting now. Mona is also considering how best to promote the series and is thinking of using a major advertising campaign as her promotional tool. Identify an issues/problem related to each of the 4 Ps. A- B I I - 8 D C EEE </> % $$ US X₂ x² 글을 트
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:y
Please read the following case study and use it to answer the remaining questions. Case Study A new Marketing
Manager/Educational Coordinator (Mona) has just been hired for the Da Vinci Art Gallery - a beautiful downtown
facility. Up to now, no children's programming has been planned, so she has decided to begin offering a series of art
classes for children on Saturday afternoons called Art for Kids. The gallery features a lovely café, a well-stocked gift
shop, and underground access to downtown shopping facilities. Not many families with children live near the gallery.
Most adult attendees of the gallery travel from various areas of the city outside the downtown core. A small number
also travel from smaller suburban centres nearby. Because Mona believes that only the best materials must be used,
material fees will be approximately $35 per child. There will also be instructor fees and other overhead expenses
bringing the cost per child per set of 4 classes to $125. Each child will also receive a free pass to visit the gallery in the
coming months as well as a small souvenir from the gift shop. She feels confident that parents will not mind paying this
much and looks forward to seeing more children in the gallery since there are so few visiting now. Mona is also
considering how best to promote the series and is thinking of using a major advertising campaign as her promotional
tool. Identify an issues/problem related to each of the 4 Ps.
30
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Expert Solution
Introduction
Every business requires creation of proper strategies which helps it to reach towards its goal and mitigate the risk. Strategy is a set of choices made by people to do certain things and to avoid others so as to reach towards the goal.
These strategies requires market research input because the higher quality these inputs ar, the better will be the decisions. This can be done through primary as well as secondary market research methods.
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