Based on the Apple Inc.'s Success During the Global Recession: A Strategic Management Case Study Elucidate how Apple, lacking a manufacturing facility, achieved substantial profit margins despite concerns regarding competition in the computer sector.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.2: Netflix Uses Technology To Change How We Watch Videos
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Based on the Apple Inc.'s Success During the Global Recession: A Strategic Management Case Study Elucidate how Apple, lacking a manufacturing facility, achieved substantial profit margins despite concerns regarding competition in the computer sector.

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