CleanPhone. Created by CleanTech Innovations Inc., a U.S.-based technology company focused on environmental sustainability, the CleanPhone is designed to be one of the world’s most eco-friendly smartphones. the country of Japan is chosen for the CleanPhone’s international launch. CleanTech Innovations Inc. was founded in the United States with a mission to revolutionize the consumer electronics industry through eco-friendly technology. Known for innovative, sustainable designs, CleanTech’s core values emphasize environmental responsibility, ethical sourcing, and minimal waste. The company’s product portfolio includes sustainable laptops, solar-powered gadgets, and energy efficient appliances, all aimed at reducing environmental impact while delivering highquality tech solutions. CleanTech’s latest product, the CleanPhone, is a next-generation smartphone that combines top-tier technology with eco-friendly materials. The CleanPhone is made with biodegradable components, a modular design for easy repairs and upgrades, and a solar-charging option. It’s marketed as a sustainable alternative to traditional smartphones, appealing to environmentally-conscious consumers who want technology with minimal environmental impact. The CleanPhone is unique in its combination of high-tech features, energy efficiency, and recyclable materials. Product Features of the CleanPhone:  • Biodegradable Materials: Uses recyclable and compostable materials in the phone casing and packaging.  • Energy Efficiency: Enhanced energy-saving features with a solar-charging option.  • Modular Design: Allows users to replace and upgrade parts, extending the phone’s lifespan and reducing waste.  • Advanced Features: Includes high-performance specifications comparable to leading smartphones, including a powerful camera, fast processing, and robust security features.  Expansion Goal:  CleanTech has a strong presence in North America but has limited reach beyond the U.S. and Canada. To achieve sustainable growth and tap into emerging markets, CleanTech’s executive team has decided to launch the CleanPhone internationally. They  have set a target to increase international revenue by 30% over the next five years. As part of this global expansion, CleanTech is prioritizing one new international market to debut the CleanPhone and establish a footprint for further growth. You are CleanTech’s strategic consultants, responsible for researching, analyzing, and proposing the best approach to introduce the CleanPhone to this market. market chosen is Japan. you are responsible for developing a detailed market entry strategy for launching the CleanPhone in that market.  3. Market Entry Strategy o Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc (minimum 3modes).( exporting, licensing, acquisitions, wholly-owned subsidiaries, partnering, and strategic alliances. Indepth  o Rationale for Entry Modes: Justify your choices by discussing based on the analysis of the risks and benefits of the modes chosen. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence.Partner Selection (if applicable): If selecting a strategic alliance or partnership, describe the ideal local partner profile, including resources, reputation, and market knowledge.o Scholarly peer-reviewed journal sources must be included with responding in-text citation NO AI RESPONSE

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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CleanPhone. Created by CleanTech Innovations Inc., a U.S.-based technology company focused on environmental sustainability, the CleanPhone is designed to be one of the world’s most eco-friendly smartphones. the country of Japan is chosen for the CleanPhone’s international launch. CleanTech Innovations Inc. was founded in the United States with a mission to revolutionize the consumer electronics industry through eco-friendly technology. Known for innovative, sustainable designs, CleanTech’s core values emphasize environmental responsibility, ethical sourcing, and minimal waste. The company’s product portfolio includes sustainable laptops, solar-powered gadgets, and energy efficient appliances, all aimed at reducing environmental impact while delivering highquality tech solutions. CleanTech’s latest product, the CleanPhone, is a next-generation smartphone that combines top-tier technology with eco-friendly materials. The CleanPhone is made with biodegradable components, a modular design for easy repairs and upgrades, and a solar-charging option. It’s marketed as a sustainable alternative to traditional smartphones, appealing to environmentally-conscious consumers who want technology with minimal environmental impact. The CleanPhone is unique in its combination of high-tech features, energy efficiency, and recyclable materials. Product Features of the CleanPhone:  • Biodegradable Materials: Uses recyclable and compostable materials in the phone casing and packaging.  • Energy Efficiency: Enhanced energy-saving features with a solar-charging option.  • Modular Design: Allows users to replace and upgrade parts, extending the phone’s lifespan and reducing waste.  • Advanced Features: Includes high-performance specifications comparable to leading smartphones, including a powerful camera, fast processing, and robust security features.  Expansion Goal:  CleanTech has a strong presence in North America but has limited reach beyond the U.S. and Canada. To achieve sustainable growth and tap into emerging markets, CleanTech’s executive team has decided to launch the CleanPhone internationally. They  have set a target to increase international revenue by 30% over the next five years. As part of this global expansion, CleanTech is prioritizing one new international market to debut the CleanPhone and establish a footprint for further growth. You are CleanTech’s strategic consultants, responsible for researching, analyzing, and proposing the best approach to introduce the CleanPhone to this market. market chosen is Japan. you are responsible for developing a detailed market entry strategy for launching the CleanPhone in that market. 

3. Market Entry Strategy 
o Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc (minimum 3modes).( exporting, licensing, acquisitions, wholly-owned subsidiaries, partnering, and strategic alliances. Indepth  
o Rationale for Entry Modes: Justify your choices by discussing based on the analysis of the risks and benefits of the modes chosen. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence.
Partner Selection (if applicable): If selecting a strategic alliance or partnership, describe the ideal local partner profile, including resources, reputation, and market knowledge.
Scholarly peer-reviewed journal sources must be included with responding in-text citation

NO AI RESPONSE

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