based on Apple's Marketing strategy, make an appraisal based on the following: 1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award. 2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?
based on Apple's Marketing strategy, make an appraisal based on the following: 1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award. 2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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based on Apple's Marketing strategy, make an appraisal based on the following:
1. Highlight and justify at least 4 outstanding approaches/strategies/tactics that made the company win an award.
2. What are some of the weaknesses have you observed in the company and how would you suggest for its improvement?
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