Assume you are a consultant to TopSpin, a tennis equipment manufacturer that sells its products directly to customers on the Web. TopSpin is considering the use of YouTube videos to include detailed reviews of the company’s products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a report that outlines the kind of content that you believe TopSpin should include in the videos.
Assume you are a consultant to TopSpin, a tennis equipment manufacturer that sells its products directly to customers on the Web. TopSpin is considering the use of YouTube videos to include detailed reviews of the company’s products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a report that outlines the kind of content that you believe TopSpin should include in the videos.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume you are a consultant to TopSpin, a tennis equipment manufacturer that sells its products directly to customers on the Web. TopSpin is considering the use of YouTube videos to include detailed reviews of the company’s products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a report that outlines the kind of content that you believe TopSpin should include in the videos.
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