Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the Vice President (VP) of Human Resources (HR), and you have been asked by the leadership team to review the existing corporate culture for potential gaps in supporting teams and collaboration in the workforce. You are asked to provide recommendations to the leadership team on creating a corporate culture that supports a collaborative and team environment within the workplace. Your plan should identify 3 specific challenges and provide strategies from the questions answered that support your plan to address each challenge. Answer the following questions: What are the 4 progressive models of corporate culture? What are the 4 steps used to create a culture in an organization?
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