[Ariana] At the beginning of Ariana Grande's music video, "Focus," she shows a closeup of a SamsungGalaxy Note 5 phone. She uses the phone later in the video and at one point wears a star-coveredoutfit (suggesting a galaxy). The Samsung Galaxy phone in the music video is an example of:O A SponsorshipO Consumer-generated mediaO An InfomercialO A Product placementO An advertisement

The correct Option is A Product Placement because the Samsung Galaxy phone in the music video is an…

Answered: [Ariana] At the beginning of Ariana…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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describes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…
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