Answered: Anas is preparing a presentation for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Anas is preparing a presentation for his marketing class on the subject of customer equity. Which of the following statements can Anas use to explain what customer lifetime value is? O a. It is the value of all the purchases that the customer would make over a lifetime of custom. O b. It is the process of managing profitable customer relationships. c. It is the extent to which the customer's performance matches the company's expectations. O d. It is the total combined customer lifetime values of all company's customers. Mona loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Mona portrays the image of a/n a. brand personality O b. innovator O c. opinion leader O d. lagging adopter 13 Ai Ps átv O00 F1 F2 F3 F4 F5 F6 F7 F& #3 $ & * 4 7 8 E T Y

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