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- Chapter 17 also discusses characteristics ofonline shoppers and provides a typology ofonline shopping segments. Justify your response.(Hint: Multiple segments could be correctdepending on your justification.)a. Which of these segments would be most likelyto adopt Amazon Prime Air?b. Which of these segments would be least likelyto adopt Amazon Prime Air?How can athletes protect their image rights in the sports industry? Question 2Answer a. By signing contracts with specific clauses, seeking legal advice, and working with reputable agents or agencies. b. By following the legal advice of their agents and contracts c. By posting their brand image on social media without any restrictions d. By working with agents with strong influence in the particular sportCHOICE MAKING 1. Which problem-solving step comes NEXT after making a choice? Make a plan State the problem Brainstorm solutions Make a choice
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