Answered: A women's apparel manufacturer in…

A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of diversification. * True O False EGO

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A women's apparel manufacturer in
California recently acquired a
Houston-based company that
manufactures office furniture. This is
an example of diversification. *
O True
O False

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