Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. The degree of adoption of a market orientation varies across firms but not across entire industries . Select one True False
2. The primary strategic responsibility of any manager is to look outward continuously to keep the firm or business in step with changes in the environment . Select one : True False
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