Answered: Which one of the following is not part…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which one of the following is not part of a company's broad macro-environment?

A) population demographics and societal values and lifestyles.

B) governmental regulations and legislation.

technological and ecological factors.

C) conditions in the economy at large.

D) the company's resource strengths, resource weaknesses, and competitive capabilities.

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Step 1

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DEMOGRAPHICS:

To analyze the characteristics of a specific group, demographics are the characteristics of a population that have been grouped according to specific criteria, such as age, gender, and income. Businesses, organizations, and governments must analyze demographic data to make decisions. Businesses can use this information to develop marketing plans, and governments can use it to put public policies into action.