Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How do you think Big Data impacts the business environment?
Expert Solution
Step 1: Big data Definition
Big Data in simple words refers to the large and complex data sets which are dealth with the conventional data processing and analytics softwares and tools.
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