A marketing technique that associates brands with scents is called: a) Billboard Scenting b) Perceptional learning c) Escape Scenting d) Cognitive learning e) None of the above
A marketing technique that associates brands with scents is called: a) Billboard Scenting b) Perceptional learning c) Escape Scenting d) Cognitive learning e) None of the above
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.5: Psychographic Segmentation
Problem 1LO
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A marketing technique that associates brands with scents is called:
a) Billboard Scenting
b) Perceptional learning
c) Escape Scenting
d) Cognitive learning
e) None of the above
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