A good example of blue-ocean type of offensive strategy is A) a company like EERO that leapfrogged rivals in innovation in the home WiFi market. B) a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines. C) a company like Home Depot that adopted and improved on the good ideas of other companies. D) a company like Etsy that connected thoughtful consumers with artisans selling unique hand-crafted items. E) a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers—a leading market share, excellent profit margins, and rapid growth.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A good example of blue-ocean type of offensive strategy is

A) a company like EERO that leapfrogged rivals in innovation in the home WiFi market.

B) a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines.

C) a company like Home Depot that adopted and improved on the good ideas of other companies.

D) a company like Etsy that connected thoughtful consumers with artisans selling unique hand-crafted items.

E) a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers—a leading market share, excellent profit margins, and rapid growth.

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