7 A company has developed a new, innovative product. If it is quick to enter a new market, it will have the ability to preempt rivals and capture demand by establishing a strong brand name and customer satisfaction. In other words, this company will have captured Multiple Choice O pioneering advantages. O first-mover advantages. O initial competencies. Olate-mover advantages.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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7
A company has developed a new, innovative product. If it is quick to enter a new market, it will have
the ability to preempt rivals and capture demand by establishing a strong brand name and customer
satisfaction. In other words, this company will have captured
Multiple Choice
O
O
pioneering advantages.
first-mover advantages.
initial competencies.
late-mover advantages.
Transcribed Image Text:7 A company has developed a new, innovative product. If it is quick to enter a new market, it will have the ability to preempt rivals and capture demand by establishing a strong brand name and customer satisfaction. In other words, this company will have captured Multiple Choice O O pioneering advantages. first-mover advantages. initial competencies. late-mover advantages.
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