The advantages of focusing a company's entire competitive effort on a single market niche allows for A)going after a national customer base with a "something for everyone" lineup of models. B) executing competencies and capabilities better than competitors. C)scaling operations to serve the customer market segment. D)utilizing the full depth of the company's resources across a broad base of customers. E)All of these.

The advantages of focusing a company's entire competitive effort on a single market niche allows for A)going after a national customer base with a "something for everyone" lineup of models. B) executing competencies and capabilities better than competitors. C)scaling operations to serve the customer market segment. D)utilizing the full depth of the company's resources across a broad base of customers. E)All of these.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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