18. In class, I suggested that there are three levels of ethics through which we needto consider marketing. Select those three ethical areas from the following list.Group of answer choices:-Larger causes like shoes for kids in poor areas of the world - far from where mostshoes from the company are purchased.-Paying executives exceptional salaries.-Ensuring that profit margins are as low as possible.-Running a company responsibly by treating employees, vendors, communities,industries and their surrounding society ethically.-Fundamental morality selling a product.

answer Managing a company ethically by placing a high priority on employees, merchandisers,…

Answered: 18. In class, I suggested that there…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Corporate Social Responsibility (CSR) extends beyond the organization to focus on the relationship between the organization and its external stakeholders. Corporations are finding that CSR is essential to fundamental business strategy a) What are the three reasons why corporations should care about corporate social responsibility?
It is no longer acceptable for businesses to disregard issues around ethics and social responsibility. 1. (a) Current Status Briefly describe what Aveeno is currently doing regarding corporate social responsibility and pursuing sustainable business practices. (b) Recommendations Give recommendations ( at least 2) on how Aveeno can create a more ethical, socially responsible, and/or sustainable business. What practices do you recommend the organization pursue?
One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing. What are the benefits and drawbacks of these varied approaches?
Who are Facebook’s stakeholders? What are the social responsibilities of the company? To what level of CSR or CSV is the company adhering at the time of this case?

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

18. In class, I suggested that there are three levels of ethics through which we need to consider marketing. Select those three ethical areas from the following list.