Find an article about a business facing an ethical issue, and summarize this issue. Try to find a recent article. Which CSR approach (obstructive, defensive, accommodating, proactive) does the company appear to be exhibiting? And why?

Find an article about a business facing an ethical issue, and summarize this issue. Try to find a recent article. Which CSR approach (obstructive, defensive, accommodating, proactive) does the company appear to be exhibiting? And why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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