One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing. What are the benefits and drawbacks of these varied approaches?
One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing. What are the benefits and drawbacks of these varied approaches?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the most difficult tasks in environmental management is promoting sustainable behaviour change. Some advocate for increased regulation and control. Others argue that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations advocate for voluntary agreements/compliance. Others continue to advocate for a community-based approach to social marketing.
What are the benefits and drawbacks of these varied approaches?
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