. Some companies have been criticized forgendering products such as tools and toys in anattempt to appeal to girls and women. The phrase“pink it and shrink it” is sometimes used to describewhat critics see as meaningless and cynical attemptsto make products feminine. Alyza Bohbotenthusiastically and unapologetically branded City GirlCoffee in a feminine style. Why does this approachwork so well for City Girl Coffee?

. Some companies have been criticized forgendering products such as tools and toys in anattempt to appeal to girls and women. The phrase“pink it and shrink it” is sometimes used to describewhat critics see as meaningless and cynical attemptsto make products feminine. Alyza Bohbotenthusiastically and unapologetically branded City GirlCoffee in a feminine style. Why does this approachwork so well for City Girl Coffee?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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