Choose any two main brands. Pick the category dominated by these two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning correctly? How might it be improved? Give suggestions for improvement separately for each of the brands.

Q: positioning

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.