Choose any two main brands. Pick the category dominated by these two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning correctly? How might it be improved? Give suggestions for improvement separately for each of the brands.
Choose any two main brands. Pick the category dominated by these two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning correctly? How might it be improved? Give suggestions for improvement separately for each of the brands.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose any two main brands. Pick the category dominated by
these two main brands. Evaluate the positioning of each
brand. Who are their target markets? What are their main
points-of-parity and points-of difference? Have they defined
their positioning correctly? How might it be improved? Give
suggestions for improvement separately for each of the
brands.
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