is the set of benefits or values a comparry promises to deliver 1) to customers to satisfy their needs (eg tide detergent promises powerful, all purpose, clean and freshens like sunshine, smell) De- Marketing a) Societal marketing concepts b) c) Inconsistency Value proposition
is the set of benefits or values a comparry promises to deliver 1) to customers to satisfy their needs (eg tide detergent promises powerful, all purpose, clean and freshens like sunshine, smell) De- Marketing a) Societal marketing concepts b) c) Inconsistency Value proposition
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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Transcribed Image Text:عرض
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و سرد الف. . .
فقرة
is the set of benefits or values a comparry promises to deliver
1)
to customers to satisfytheir needs (eg: tide detergent promises powerful, all purpose, clean
and freshens like sunshine, smell)
a)
b)
c)
d)
De- Marketing
Societal marketing concepts
Inconsistency
Value proposition
research is best for gathering causal informationcause-and-effect
2)
relationships
Experimental
a)
b)
Ethnographic
c)
d)
Observational
Survey
Fumiture are good example of
Convenience product
Shopping products
Unsought product
3)
a)
b)
c)
d)
Specialty products
The five altemative concepts under which organizations conduct their marketing
4)
activities include the production,
selling, marketing, and societal marketing
concepts.
promotion
pricing
distribution
a.
b.
d.
product
Services consist all of the following characteristics of EXCEPT
activities
5)
a.
tangibility
benefits
satisfactions
b.
c.
d.
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