is the set of benefits or values a comparry promises to deliver 1) to customers to satisfy their needs (eg tide detergent promises powerful, all purpose, clean and freshens like sunshine, smell) De- Marketing a) Societal marketing concepts b) c) Inconsistency Value proposition
is the set of benefits or values a comparry promises to deliver 1) to customers to satisfy their needs (eg tide detergent promises powerful, all purpose, clean and freshens like sunshine, smell) De- Marketing a) Societal marketing concepts b) c) Inconsistency Value proposition
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:عرض
年| 三,三
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و سرد الف. . .
فقرة
is the set of benefits or values a comparry promises to deliver
1)
to customers to satisfytheir needs (eg: tide detergent promises powerful, all purpose, clean
and freshens like sunshine, smell)
a)
b)
c)
d)
De- Marketing
Societal marketing concepts
Inconsistency
Value proposition
research is best for gathering causal informationcause-and-effect
2)
relationships
Experimental
a)
b)
Ethnographic
c)
d)
Observational
Survey
Fumiture are good example of
Convenience product
Shopping products
Unsought product
3)
a)
b)
c)
d)
Specialty products
The five altemative concepts under which organizations conduct their marketing
4)
activities include the production,
selling, marketing, and societal marketing
concepts.
promotion
pricing
distribution
a.
b.
d.
product
Services consist all of the following characteristics of EXCEPT
activities
5)
a.
tangibility
benefits
satisfactions
b.
c.
d.
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