Activity 1. To learn more about what community or customers' needs are, product needassessment survey is important. The results of the survey then guide future action.Generally, the needs that are rated most important are the ones that get addressed.As would-be entrepreneur, make10 items customer product surveyquestionnaire. Focus on the following guidelines:1. Give a brief description about the product.41 2. Give directions as to how the customers will answer the questionnaire.3. The statement should be in a question form.4. Use a 4 point likert scale, 4 as the highest and 1 as the lowest e.g. 4 - verypositive, 3 – somewhat positive, 2 somewhat negative. 1 very negative. You mayuse other rating scale.5. The questions should focus on:a. Reaction about the product/serviceb. Characteristics/features of the product/servicec. Product innovationd. If the product/service will meet the customer's neede. The value of the product/servicef. If the customer will buy the product once it is available in the marketg. If they will recommend the product to their friendsh. If they will replace their existing product once your product is available inthe marketi. The features/characteristics they like about the productj. Suggestions to improve the product/service

1. Our products is a portable mini rechargeable body massager. A mini portable body massager will…

Answered: 2. Give directions as to how the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please do not give solution in image formate thanku. The critical step in employees' understanding of how their work makes a contribution is: e) the pay decision d) the career planning session a) the promotion decision c) the appraisal session b) defining performance expectations When it comes to performance appraisals, most firms combine: d) manual and subjective techniques a) several appraisal techniques c) computerized and narrative techniques b) computerized techniques and BARS e) manual techniques and MBO Appraisal systems must be based on performance criteria that are __________ for the position being rated, and __________ in that their application must produce consistent ratings for the same performance. b) valid, measurable d) reliable, valid a) measurable, valid e) valid, reliable c) reliable, reliable Gary is the supervisor of Mindy. He is very impressed with Mindy's ability to work in a team so has rated her as "outstanding" for this trait. Although she has had more missed…
14 Response-based competitive advantage can be: Select one: a. quick response. b. reliable response. c. flexible response d. all of the above. e. none of the above.
18- The ease of use/usability as one of the user-centred success factors measures the perceived user effort to become acquainted with and learn to use new technology. Select one: a. True b. False
3. b) Questionnaire is the most common type of research instrument used to collect the data. However, there are several disadvantages of this instrument. Elaborate any THREE (3) of the disadvantages. Note: answer need with introduction, explanation, example and conclusion
Part 1 Now that you have read the information related to satisfaction surveys, you are aware of how essential a well developed customer satisfaction survey can prove in obtaining customer feedback. Use your new knowledge and life experience to identify a setting that you would be interested in developing a customer satisfaction survey for i.e., Nursing Home, Hospital, Managed Care, PACE Program, Ambulatory Care Facility or Physician's office tat . Draft a 10 question survey that could be utilized to obtain consumer, patient, resident member feedback at any of the settings. Part 2 Develop hypothetical survey results and develop a plan of action for improvement based on the response to each survey question for example: Do you believe that all Reception staff were courteous? Score = 60% Follow-up- Survey results will be reviewed with office staff. An in-service related to the importance of providing optimum customer service will be provided to all office staff. There feedback will be…
a- Discuss the strengths and weaknesses of the following evaluation designs;- Posttest only- Pretest/Posttest- Time Series b- What is the difference between formative and summative evaluation? Which one you think is more important?
Performance Appraisal includes:- Question 19Answer a. Top down assessments b. Annual Appraisal c. Focus on quantified objectives d. All of the above
Q1 represent the a Continuos Assessment Question The Quantitative analysis approach requires intuition for the peredecting the relationships. an uncomplicated problem for the approach to be used. None of answers is correct. O the manager's experience in modeling using a similar previous problen
23- The ease of use/usability as one of the user-centred success factors measures the perceived user effort to become acquainted with and learn to use new technology. Select one: a. True b. False
Identify whether citeria university use to appraise effective performances of students is reliable or not proof by giving example and explain using example which approch teachers use during the feedback session of students
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2.4.3 Test (CST): Starting a Business Wrap-Up Question 2 of 20 During the step of the product development process a business will likely have a fully functioning prototype of a new product. A. idea screening OB. business analysis C. post-launch review D. product and promotion development page 4 of 4 ZA

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