19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years." a)New venture team b)Concept test c)Characteristics of attractive industries d)Industry

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years."
a)New venture team
b)Concept test
c)Characteristics of attractive industries
d)Industry

20.To affirm that the proposed product or service is desireable and serves a need in the marketplace.
a)Approaches to assessing product demand
b)four components of feasibility analysis
c)Components of Product/ Service desirability
d)Product/ Service feasibility analysis

22.A(n) ___ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ___ is a thought, an impression or a notion."
a)"scheme, notion"
b)"opportunity, idea"
c)"idea, design"
d)"idea, opportunity

23.To affirm that the proposed product or service is desireable and serves a need in the marketplace.
a)Approaches to assessing product demand
b)four components of feasibility analysis
c)Components of Product/ Service desirability
d)Product/ Service feasibility analysis

 

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