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- Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.Many lower income communities find themselves in a "food desert." This is... a. a area where it is nearly impossible to grow necessary foods because of poor climate due to global warming b. a red-lined area around disadvantaged communities, where there are 30% few supermarkets c. a blue-lined area where only basic foods (vegetables and whole grains and meats) are sold. d. an area where there is an abundant variety of delicious sweetsa.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?
- A company expects a shortage of raw materials required for production. What kind of factor is influencing its buying decision? A. individual B. interpersonal C. environmental D. organizational108- A business can be influenced by: a. Industry effects b. Corporate effects c. Both a and b d. Neither a nor bHealth plans look at capitation as a good way to control medical cost A. True B. False
- 32- Food, water and shelter are considered as ______. a. Psychomotor needs b. Psychological needs c. Psychosocial needs d. Physiological needs1. The marketing concept states that a firm must put consumer needs first, even if it means foregoing satisfactory profits. a. True b. False 2. John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____component of the marketing mix. a. Place b. Pricing c. Packaging d. Product 3. The sales of a product are rising rapidly and profits are peaking. This product is in the _____ stage of the product life cycle. a. Introduction b. Growth c. Maturity d. Decline 4. A(n) _____ is given to customers for accepting less of something or as an adjustment for variation in quality. a. Discount b.…3.1 Identify the various objectives of marketing departments and provide an examplefor each. (10)
- What are inputs used by organizations. A. Trademarks B. Contingencies C. Raw materials D. Incentives E. Esprit de corps4. The whole family agrees on going on vacation, which is desired by everyone, be terms of how they will make it happen. This is considered a(n) A. Accommodative purchase B. Consensual purchase C. Automatic D. Syncretic 5. In a(n) A. Pop-up store B. Gemba C. Activity store D. Sharing site sumers are ission q , consumers participate in the production of the products or services A. Word of B. Adverts C. Buzz D. Pro 11. Sea1. Customers must make which of the following decisions regarding whether or not to buy: a. what to buy. b. whether to buy. c. when to buy. d. where to buy. e. Customers must make all of these decisions. 2. social classes do not tend to be among Whole Foods customers because of the higher prices for products. a. Lower b. Middle c. Upper d. Capitalist 3. When customers are shopping for themselves and their family, they are also shopping for their membership group. a. nonaspirational b. aspirational c. primary d. secondary 4. Customers' grocery buying decisions are impacted by their: а. age. b. gender. c. personality. d. family life cycle stage. e. All of these.
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