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Situation that Managers must work Marketing Situation What Might be done What might be needed

Situation that Managers must work Marketing Situation What Might be done What might be needed

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Activity I Comprehension Check Read and analyze the following Marketing situation 1. The general manager of a new Asian hotel is considering a strong push into the incentive travel market directed toward regional business houses. He wonders whether the market will grow and whether it will behave like the American market, where incentive travel is an important concern of many major hotels. However, he is also aware that a recent speaker at a conference in Hong Kong suggested that the profitability of such business is low. The General manger wonders whether Asian business would indicate a growing interest in travel incentives.
Transcribed Image Text:Activity I Comprehension Check Read and analyze the following Marketing situation 1. The general manager of a new Asian hotel is considering a strong push into the incentive travel market directed toward regional business houses. He wonders whether the market will grow and whether it will behave like the American market, where incentive travel is an important concern of many major hotels. However, he is also aware that a recent speaker at a conference in Hong Kong suggested that the profitability of such business is low. The General manger wonders whether Asian business would indicate a growing interest in travel incentives.
Situation that Managers must work Marketing Situation What might be needed What Might be done
Transcribed Image Text:Situation that Managers must work Marketing Situation What might be needed What Might be done
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