The managerial and social process by which customers obtain what they need and want through creating and exchanging products and value with others refers to which of the following?

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter1: Exploring The World Of Business And Economics
Section: Chapter Questions
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41-The managerial and social process by which customers obtain what they need and want through creating and exchanging products and value with others refers to which of the following? Competitive advantage Human Resource Management Consumer behaviour Marketing
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