1. Customers must make which of the following decisions regarding whether or not to buy: a. what to buy. b. whether to buy. c. when to buy. d. where to buy. e. Customers must make all of these decisions. 2. social classes do not tend to be among Whole Foods customers because of the higher prices for products. a. Lower b. Middle c. Upper d. Capitalist 3. When customers are shopping for themselves and their family, they are also shopping for their membership group. a. nonaspirational b. aspirational c. primary d. secondary 4. Customers' grocery buying decisions are impacted by their: a. age. b. gender. c. personality. d. family life cycle stage. e. All of these.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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1. Customers must make which of the following decisions regarding whether or not to buy:
a. what to buy.
b. whether to buy.
c. when to buy.
d. where to buy.
e. Customers must make all of these decisions.
2.
social classes do not tend to be among Whole Foods customers because of
the higher prices for products.
a. Lower
b. Middle
c. Upper
d. Capitalist
3. When customers are shopping for themselves and their family, they are also shopping for their
membership group.
a. nonaspirational
b. aspirational
c. primary
d. secondary
4. Customers' grocery buying decisions are impacted by their:
а. age.
b. gender.
c. personality.
d. family life cycle stage.
e. All of these.
Transcribed Image Text:1. Customers must make which of the following decisions regarding whether or not to buy: a. what to buy. b. whether to buy. c. when to buy. d. where to buy. e. Customers must make all of these decisions. 2. social classes do not tend to be among Whole Foods customers because of the higher prices for products. a. Lower b. Middle c. Upper d. Capitalist 3. When customers are shopping for themselves and their family, they are also shopping for their membership group. a. nonaspirational b. aspirational c. primary d. secondary 4. Customers' grocery buying decisions are impacted by their: а. age. b. gender. c. personality. d. family life cycle stage. e. All of these.
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