Microbreweries produce small volumes of local beers that are marketed to a single small segment. This is an example of:   Group of answer choices mass marketing mass customization multi-segment targeting niche targeting   Perceptual maps can help marketers understand their brands' positioning, which is best described as:   Group of answer choices where the products are distributed. how people perceive the brand in relation to other brands. how the product ranks in total market share. how the product is placed on shelves in a store.

Q: A good positioning makes a product unique and makes the users consider using it as a distinct…

A: Product positioning is a strategic process that explains a company's product or service's location…

Q: Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market…

A: This response describes the type of consumer who buys cranberries in Australia, their buying…

Q: one example that represents Demographic, one that represents Psychographic, and one that represents…

A: Demographic SegmentationThis type of segmentation categorizes the consumer base according to…

Q: Consumer Decision Making Process:    1. Problem Recognition 2. Information Search 3. Alternative…

A: 1. Problem Recognition:      This stage occurs when the customer identifies a need or problem that…

Q: he typical buying process consists of the following sequence of events: problem recognition,…

A: Marketing is the aspect related to functional area of an organxation the specifes the activities or…

Q: Discuss a purchase made based on product influences, price influences, promotion influences or place…

A: The decision-making processes and activities of persons involved in the purchase and usage of…

Q: Do the male and female members of the segments have differing requirements of the distribution…

A: Introduction:- The movement of commerce between a manufacturing and a customer is referred to as a…

Q: Why would firms want to differentiate their products, even if “on average” consumers liked them…

A: Product differentiation is the key aspect and concept that does the job of distinguishing a…

Q: You have been asked to evaluate the attractiveness of a group ofidentified potential market…

A: Consumer is a person who purchases from the company because of his need of that product or service.…

Q: Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age…

A: Repositioning is undoubtedly a strategic marketing technique intended to alter how people view a…

Q: If you are marketing to Performance customers, which criteria are most important to them in order of…

A: Marketing to Performance customers requires a clear understanding of their needs and priorities.…

Q: Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or…

A: The Rokeach Value Survey (RVS) is a value classification system invented by social psychologist…

Q: A buyer who wants a product for personal use would be identified as which type of market? Group of…

A: The economy is significantly influenced by markets. They offer a venue where businesses,…

Q: Using a differentiated marketing strategy, a company is likely to design a product and a marketing…

A: A marketing strategy refers to the overall plan of the organization for reaching prospects and…

Q: apply the five stages in the consumer decision process to your selection of a destination for your…

A: Any individual or organization that buys something from another business is considered a customer.…

Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”