. Suppose that a bicycle company wants to grow by diversification. To accomplish this, it will: O a Start up or acquire businesses outside of its current products and markets O b. Introduce modifications to its existing bicycle products O c. Introduce new bicycle models O d. Identify new market segments for its current products
. Suppose that a bicycle company wants to grow by diversification. To accomplish this, it will: O a Start up or acquire businesses outside of its current products and markets O b. Introduce modifications to its existing bicycle products O c. Introduce new bicycle models O d. Identify new market segments for its current products
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Suppose that a bicycle company wants to grow by diversification. To accomplish this, it will:
O a Start up or acquire businesses outside of its current products and markets
O b. Introduce modifications to its existing bicycle products
O c. Introduce new bicycle models
O d. Identify new market segments for its current products
2. Which of the following statements is true?
O a. None of the statements is true
O b. It is easier and less costly to attract new customers than to keep existing customers of a firm
O c. In general, people are more likely to share their satisfactions with other people than their dissatisfactions
O d. If a customer is dissatisfied with a product experience, that means the benefits that this customer obtained from using the product exceeded her/his expectations.
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