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so faces some disadvantages. Which High development costs. High demand uncertainty. Market research to improve satisfying custo ab riek

so faces some disadvantages. Which High development costs. High demand uncertainty. Market research to improve satisfying custo ab riek

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Understanding First Mover Advantages and Disadvantages** A first mover of a product is more likely to enjoy above-average economic returns until competitors respond effectively. However, it also faces some disadvantages. Consider the following question: **Which of the following is NOT one of the disadvantages?** - O High development costs. - O High demand uncertainty. - O Market research to improve satisfying customer needs. - O High risk. This multiple-choice question explores the concept of first-mover disadvantages in the market.
Transcribed Image Text:**Understanding First Mover Advantages and Disadvantages** A first mover of a product is more likely to enjoy above-average economic returns until competitors respond effectively. However, it also faces some disadvantages. Consider the following question: **Which of the following is NOT one of the disadvantages?** - O High development costs. - O High demand uncertainty. - O Market research to improve satisfying customer needs. - O High risk. This multiple-choice question explores the concept of first-mover disadvantages in the market.
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