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13. If you create a food product for babies allergic to nuts, it is an example of which marketing strategy? Niche marketing a. b. C. d. Mass marketing 14. Which of the following describes the Affordable Loss principle? Turn a crisis into an opportunity a. b. C. d. a. b. Multiple sector marketing C. Local marketing d. 15. A business called ABC Shakes segments customers on the basis of use. For example, it has custom products for regular users. On what basis is this segmentation done? What can one afford to lose Build partnerships A loss that does not cost Psychographics Behaviour Benefits Demographics

13. If you create a food product for babies allergic to nuts, it is an example of which marketing strategy? Niche marketing a. b. C. d. Mass marketing 14. Which of the following describes the Affordable Loss principle? Turn a crisis into an opportunity a. b. C. d. a. b. Multiple sector marketing C. Local marketing d. 15. A business called ABC Shakes segments customers on the basis of use. For example, it has custom products for regular users. On what basis is this segmentation done? What can one afford to lose Build partnerships A loss that does not cost Psychographics Behaviour Benefits Demographics

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13. If you create a food product for babies allergic to nuts, it is an example of which marketing strategy? Niche marketing a. b. C. d. a. b. 14. Which of the following describes the Affordable Loss principle? Turn a crisis into an opportunity C. d. a. b. Multiple sector marketing C. Local marketing d. Mass marketing 15. A business called ABC Shakes segments customers on the basis of use. For example, it has custom products for regular users. On what basis is this segmentation done? Psychographics What can one afford to lose Build partnerships A loss that does not cost Behaviour Benefits Demographics
Transcribed Image Text:13. If you create a food product for babies allergic to nuts, it is an example of which marketing strategy? Niche marketing a. b. C. d. a. b. 14. Which of the following describes the Affordable Loss principle? Turn a crisis into an opportunity C. d. a. b. Multiple sector marketing C. Local marketing d. Mass marketing 15. A business called ABC Shakes segments customers on the basis of use. For example, it has custom products for regular users. On what basis is this segmentation done? Psychographics What can one afford to lose Build partnerships A loss that does not cost Behaviour Benefits Demographics
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