. How should retailers deal with consumersimmediately after purchase to reduce postpurchasedissonance? What specific action would yourecommend, and what effect would you intendit to have on the recent purchaser of (gift of) thefollowing?a. PBS donationb. A condominiumc. Dance lessonsd. A hybrid automobilee. Microwave ovenf. Tropical fish

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. How should retailers deal with consumers
immediately after purchase to reduce postpurchase
dissonance? What specific action would you
recommend, and what effect would you intend
it to have on the recent purchaser of (gift of) the
following?
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fish

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