A4) describe a retail purchase you made that involved extensive decision-making in terms of the five steps in the consumer decision-making process. Refer to thebox feature "Rethinking the Consumer Decision-Making Process and describe the process you followed as a "classic journey," and then discuss how thatretailer was able to move the consumer from the classic journey to one where they became an advocate in the loyalty loop.

The consumer purchase decision process is the journey or path through which customers go when they…

Answered: describe a retail purchase you made…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 2 Target Ltd produces a single product. The company has employed the services of a statistical firm to develop cost functions that will assist in arriving at the optimal price that will enable the company to maximize profits. During November 2018, you were provided with the following demand and costs functions for the product: Demand function: P=60+2Q, where P is the unit selling price and Q is quantity of units in thousands. Cost function: TC= 3Q2 - 2Q + 200, where TC is total costs in thousands of dollars. Required: Find the output at which profit is maximized. Find the optimal price that maximizes profit. Determine the optimal sales revenue Calculate the maximum profit Briefly outline three (3) factors to be considered when settingprices for the company’s products.
QUESTION 2 Molitup Limited (ML) manufactures three products: Product MM, Product LL and Product TT. The contribution per unit of the respective products is as follows: Product MM Product LL Product TT Contribution per unit £600 £500 £800 Three processes are required for the manufacture of these products: Process Alpha, Process Beta and Process Gamma. The processing time (in hours) required for the manufacture of a unit of each product is as follows: Product MM Product LL Product TT Process Alpha Process Beta Process Gamma 20 30 40 80 60 20 50 90 60 The monthly availability of Process Alpha, Process Beta and Process Gamma are limited to 40,000 hours, 80,000 hours and 50,000 hours respectively. The objective of the company is to maximise contribution.
Topic: Threats and controls of the disbursement cycle Lourdes works at the manufacturing company General Grains, Inc., where she serves as an inventory control employee. One of her tasks is to create orders for the necessary raw materials for manufacturing. Therefore, she periodically checks inventory levels from a computer in her office within the warehouse. Once she identifies the items that need to be restocked, she reviews the list of suppliers, selects one, and creates a purchase order from her computer, adding a new entry to the purchase orders file. Additionally, she prints a copy of the purchase order and sends it via mail to the supplier. As a final step, Lourdes sends an email to the accounts payable officer and the receptionist, providing them with a link that grants access to the purchase order from their respective computer terminals. All company computers are networked to a centralized accounting system, giving all involved parties access to the same information. When the…
Q2/ A chemical factory produces three types of materials (A, B, C). After reviewing the request, the producer found the need to produce no less than four tons of product (A) and two tons of product (B) and one ton of product (C) per day. These materials are produced from two other components, namely (X, Y), where each ton of (X) gives a quarter of a ton of (A), a quarter of a ton of (B), and (1/12) of (C). Each ton of (7), (1/2) ton of (A), O (1/10) ton of (B), and (1/12) ton of (C). So if component (X) costs (250) dollars per ton and component (7) costs (400) dollars per ton, and the operating cost is (250) dollars per Tons of (X), (200) dollars for each ton of (7). Put the mathematical model for this problem in the form of linear programming?
Ch 11 Q7
Q.1. a) Identify the challenges affecting the delivery performance and buffer levels in an in-house material handling system at BRL. (
Q7 need in 10 minytes
7. What does it mean to you once you see "Not Known Clause" in the bill of Lading (choose one) The description of cargo is provided by the shipper, but not confirmed by the carrier. The description of cargo is provided by the carrier, but not confirmed by the shipper The description of the container is provided by the shipper, but not confirmed by the carrier The description of the container is provided by the carrier, but confirmed by the shipper
b. Question 4 Fortis Utility Company uses 2,000 units per year which it stores at $0.50 per unit per annum. The cost to place an order is $100. Calculate: If the company decides to make the items on its own machine with a potential capacity of 4,000 units per year, calculate: i. the batch order quantity (BOQ) the annual ordering cost the annual carrying cost ii. the economic order quantity (EOQ) the number of orders. iii.
QUESTION 1 Which of the following statements regarding foreast sharing game is INCORRECT? Retailer only faces underage risk. Supplier faces both underage and overage risks. Suppliers tend to produce less than the supply chain optimal quantity. The retailer has to purchase at least the quantity it reports to the supplier. QUESTION 2 Assume that the firm can source from 2 faraway suppliers (each has Lead time = 4 months, capacity=60 k) and 2 Closeby suppliers (each Lead time =0 month, capacity=40k). The sales season starts in May. Which of the following statements regarding sourcing is INCORRECT? The production change should be only applied to the Closeby supplier so that the firm can benefit from the change in time. The production at the Faraway supplier should start in January and the production at Close-by supplier should start in May. The firm should source from a combination of one faraway supplier and one close-by…
Ch 11 Q10
QUESTION 3a. Delightful Coffee Limited (DCLL) purchases coffee from Hopeful Harvest Plantations (HHP)in Santa Cruz, Trinidad. HHP sells coffee at four (4) different prices, depending on the size ofthe order, as shown in Table 3 (below):Table 3. Hopeful Harvest Plantations - Coffee pricesWeight of Coffee Price ($USD)Less than 45 kilograms $18 per kilogram45 to 449 kilograms $17 per kilogram,450 to 1000 kilograms $16 per kilogramMore than 1000 kilograms $15 per kilogramThe cost to place an order at DCLL is $50. Annual demand is 4,500 units. The holding (orcarrying) cost is 20 percent of the material price. (iii) What is the economic order quantity that DCLL should buy each time? Please answer the above question

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