Identify three (03) international/ global players operate in the Sri Lankan market and discuss the influences of the above economic crisis on the business operations of those players. What are your suggestions to overcome such negative effects of the above the situation on them?
Question No. (01)
a) ‘Since last few years Sri Lanka is experiencing an economic crisis and at present, the situation has become more severe amidst the influences of the pandemic. From 2020, Sri Lanka has cut down the imports of vehicles and by now, there are import restrictions on farm chemicals, fertilizer, electronic equipment as well as many other products as its foreign exchange reserves diminish. As a result of these import controls, prices of many products including essential consumer goods, fuel, and construction materials are also increasing. On the other hand, the country’s ability to repay its debt is also weakening and the Fitch Ratings has downgraded Sri Lanka to its CCC category, indicating a real possibility of default. Therefore, people of Sri Lanka are passing a very difficult time period and it is expected to continue this situation in coming few years too’. Identify three (03) international/ global players operate in the Sri Lankan market and discuss the influences of the above economic crisis on the business operations of those players. What are your suggestions to overcome such negative effects of the above
the situation on them?
* Subject - International Marketing
* only want 200-250 around words for the answer
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