Critical Thinking Would you purchase a durable product (such as a watch) online at a significantly lowerprice than the MSRP (Manufacturer Suggested RetailPrice) if you knew that the retailer was not officiallyauthorized by the product's manufacturer to sell it?Putting ethi<al concerns aside for a moment, whatrisks would most concern you about making such apurchase and what steps could the related retailer taketo lessen those risks?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Would you purchase a durable product (such as a watch) online at a significantly lower
price than the MSRP (Manufacturer Suggested Retail
Price) if you knew that the retailer was not officially
authorized by the product's manufacturer to sell it?
Putting ethi<al concerns aside for a moment, what
risks would most concern you about making such a
purchase and what steps could the related retailer take
to lessen those risks?

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