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- Choose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) DistributionWhich of the following is NOT a pricing objective? Goal oriented Profit oriented Sales oriented Status quo orientedMercedes-Benz introduced the C-class using a single, comprehensive advertising campaign, with the slogan "C-for yourself", developed by the agency BBDO France. This type of a campaign is the reflection of adaptive advertising strategy in the auto industry. True False
- Look at some real estate want ads in your newspaper. Enter the price of a two-bedroom home and a three-bedroom home. If you find some abbreviations you do not understand, ask your teacher.What sporting event is televised in 170 countries and has created a quasi–national holiday in the United States? The Super Bowl is considered by football fans as the ultimate game and known as the largest advertising opportunity for media companies that broadcast the game and companies that want to reach a large audience. The history of impactful advertising shown as part of Super Bowl viewing includes the famous 1984 Apple advertisement that “breaks” the PC wall. The ad was only shown once, but it is recognized as one of the most iconic moments in the history of advertising. In recent years companies have used football’s popularity and the Super Bowl as a global program to get their message out to a worldwide audience. While the high cost of advertising during the Super Bowl may deter some advertisers, the impact of an ad like Clint Eastwood’s 2012 “Halftime in America” for Chrysler or the 2017 Heinz “Dachhund” ad has been hailed as dramatic and created buzz that ads running in…Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
- what is the rational relating to the buyer motivations and influences? THIS IS RELATING A T-SHIRT COMPANY that is selling t-shirts for $30Which of these is not a good reason to generate new products? New products help you increase your share of the market New products increase your profitability New products serve the need for news for your marketing calendar (Incorrect) New products provide growth for your portfolioXYZ Pharmaceutical CompanyThe XYZ company has developed a new vaccine for Covid. The XYZ company placed an advertisement in the Journal of Medicine because it is read by doctors. The goal of the advertisement is to get the doctors to use the vaccine on their patients. Is the XYZ Company using a push or a pull strategy? Explain your answer.The XYZ Company has a commercial on Monday night football with the goal of getting the television viewers to ask their doctors for their vaccine. Is the XYZ Company using a push or a pull strategy? Explain your answer.
- If a market segment that is more price-sensitive and also is more willing than other segments to purchase a product at an earlier time, then the use of may be appropriate. advance purchase discounts late purchase discounts promotion discounts off-peak discountsTrue or False? The core product is a form of product that consisits of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparations and home repairs. Demographics are the statistics of human populations Generation X comprises the most commercially influential demographic group in history.Answer the questions below thanks