EBK MARKETING6th EditionGrewal Publisher: YUZUISBN: 9781259898884
EBK MARKETING
Browse All Chapters of This Textbook
Chapter 1.1 - What Is Marketing?Chapter 1.2 - How Do Marketing Firms Become More Value Driven?Chapter 1.3 - Why Marketing Is Important?Chapter 2.1 - What Is A Marketing Strategy?Chapter 2.6 - Portfolio AnalysisChapter 2.7 - Growth StrategiesChapter 3.1 - The 4e Framework For Social MediaChapter 3.2 - The Wheel Of Social Media ManagementChapter 3.4 - Going Mobile And SocialChapter 4.3 - Differentiate Between Conscious Marketing And Corporate Social Responsibility
Chapter 4.4 - The Stakeholders Of Conscious MarketingChapter 4.5 - Integrating Conscious Marketing Throughout The Firm: Leadership And CultureChapter 4.7 - A Framework For Ethical Decision MakingChapter 5.1 - A Marketing Environment Analysis FrameworkChapter 5.4 - Health And Wellness ConcernsChapter 6.4 - PostpurchaseChapter 6.5 - Factors Influencing The Consumer Decision ProcessChapter 6.6 - Involvement And Consumer Buying DecisionChapter 7.1 - B2b MarketsChapter 7.2 - The Business-to-business Buying ProcessChapter 7.4 - Organizational CultureChapter 7.5 - The Buying SituationChapter 8.2 - The Appeal Of The Bric CountriesChapter 8.3 - Choosing A Global Entry StrategyChapter 8.4 - Choosing A Global Marketing StrategyChapter 9.1 - The Segmentation, Targeting, And Positioning ProcessChapter 9.5 - Positioning MethodsChapter 10.1 - Marketing Research Process Step 1: Defining The Objectives And Research NeedsChapter 10.2 - Secondary DataChapter 10.3 - Primary Data Collection TechniqueChapter 10.4 - Advantages And Disadvantages Of Primary And Secondary ResearchChapter 10.5 - The Ethics Of Using Customer InformationChapter 11.2 - Types Of ProductsChapter 11.3 - Product Mix And Product Line DecisionsChapter 11.5 - Brands Affect MarketChapter 11.7 - Brand And Line ExtensionsChapter 11.8 - PackagingChapter 12.1 - Why Do Firms Create New ProductsChapter 12.2 - Diffusion Of InnovationChapter 12.3 - How Firms Develop New ProductsChapter 12.4 - The Product Life CycleChapter 13.1 - Service Marketing Differ From Product MarketingChapter 13.4 - Zone Of ToleranceChapter 13.5 - Service RecoveryChapter 14.1 - Profit OrientationChapter 14.3 - Price Elasticity Of DemandChapter 14.4 - Break-even Analysis And Decision MakingChapter 14.5 - CompetitionChapter 14.7 - Penetration PricingChapter 14.8 - Legal And Ethical Aspects Of PricingChapter 15.3 - Managing The Marketing Channel And Supply ChainChapter 15.4 - Making Information Flow Through Marketing ChannelsChapter 16.3 - Distribution IntensityChapter 16.4 - Identity Types Of RetailersChapter 16.6 - The Internet And Omnichannel RetailingChapter 17.2 - The Aida ModelChapter 17.3 - Channel Used In An Integrated Marketing Communication StrategyChapter 17.5 - Traditional MediaChapter 18.4 - Mass And Niche MediaChapter 18.6 - Elements Of A Public Relations ToolkitChapter 18.7 - Sales PromotionChapter 19.2 - The Personal Selling ProcessChapter 19.3 - Managing The Sales ForceChapter 19.4 - Ethical And Legal Issues In Personal Selling
Book Details
Grewal/Levy's Marketing was designed to show today’s social, mobile and digital student population how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with their customers.Underscoring that even the bes
Sample Solutions for this Textbook
We offer sample solutions for EBK MARKETING homework problems. See examples below:
The four functions are as follows. The main function of the business is to satisfy the customer...The four growth strategies are explained below: Market penetration: The aim of the market...The seven primary needs that are met by the apps are explained as follows: “Me time”: People uses...Steps in the ethical decision-making framework: The ethical decision-making consist of four steps,...Following are the six-macro-environmental factors are discussed below: Culture: The test for...Ways in which information are processed by low versus high involvement consumers: High involvement...Buying situations and their difference are as explained below. New buy is a part of buying situation...Global marketing strategy has two components which are explained as follows: Determining the target...Perceptual mapping is a technique by which the positioning of an organization is formed in...
Ethics is important while gathering information from people. Guidelines issued in relation to...Company changes product packaging due to reasons as mentioned below: Repositioning of product:...The different stages of the product lifecycle are depicted in the figure given below: Fig (1) The...Despite providing the best possible services to the customers, some customer expectations would...Even though it is always unethical to mislead in advertisements, a particular amount of puffery...A marketing channel can be explained as follows: Customer to store: Sometimes customers buy the...Mentioned below are the components of retail strategy: Product: Product refers to goods or services...The objective-and-task method guesses the required budget to accomplish the responsibilities for the...Sales promotion is one of the most important promotional tools. Sales promotions are short-term...
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