M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 13.4, Problem 1PC
Summary Introduction
To determine: The service gaps identified by the service gaps model.
Introduction: The gap between the services provided and the expectations of the customers is known as the service gap.
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Identify a product and create a tree diagram to identify and display segmentation. Develop a diagram (see example provided), Identify segmentation for a specific product.
Chapter 13 Solutions
M Marketing
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