EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Question
Chapter 11.8, Problem 1PC
Summary Introduction
To determine: Reasons for change in packaging.
Introduction: Packaging of a product is a process which aims to protect the product and also act as a medium of communication for the product.
Expert Solution & Answer
Answer to Problem 1PC
Packaging is the outer covering of the box which contains the product. The reasons for the change in the package include repositioning of the product, to attract a new target market, and for brand recognition.
Explanation of Solution
Company changes product packaging due to reasons as mentioned below:
- Repositioning of product: Company which aims to shift the focus of the brand due to changing consumer needs usually change the packaging of the product in order to re-introduce the product with a slight modification.
- Attract new target market: Some companies change the packaging of the product so as to make it more appealing to the consumers.
- Brand recognition: Certain brands change the packaging of their brands so as to create a unique identity which helps the consumer to recognize the brand from other brands.
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About this Assignment
For a marketing professional, waiting until a major competitor enters your marketplace before reacting usually means that you will
lose significant sales and profits as you scramble to counter the "invasion." It is best to be prepared by analyzing relative strengths
and weaknesses, not just from your viewpoint but also from the point of view of major potential competitors.
This assignment is designed to have you take an objective look at both sides of a marketing battle so that you can create solid,
actionable defensive strategies. Your output will consist of two detailed and comprehensive SWOT analyses, as well as a strategy
summary. The full assignment should total 1,000 words.
Prompt
"Big City" is a U.S. metropolis of some 1.8 million people with all of the characteristics one would expect of an urban/suburban
center. One such characteristic is a plentiful supply of the usual fast food franchises, including McDonald's, Burger King, Jack-in-the-
Box, Domino's,…
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
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