EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Concept explainers

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Chapter 11.7, Problem 4PC
Summary Introduction

To determine: Brand repositioning.

Introduction: Brand repositioning is a market strategy which alters the brand attention to emphasize on new markets or adjust the central focus of the brand.

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