EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 11.3, Problem 1PC
Summary Introduction
To determine: Difference between product mix breadth and product line depth.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
Product mix refers to the sum total of all the products provided by the company.
Product line refers to the set of related items with similar characteristics and represents products which can be classified in the same group.
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