M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
bartleby

Concept explainers

Question
Book Icon
Chapter 14.8, Problem 1PC
Summary Introduction

To determine: The common pricing practice which is considered illegal.

Introduction: The strategy used by the companies to set the price of their products and services is known as the pricing strategy.

Expert Solution & Answer
Check Mark

Explanation of Solution

Even though it is always unethical to mislead in advertisements, a particular amount of puffery would be allowed. Apart from this allowed exception, there are certain points which are considered unethical; these points are explained as follows:

  • Deceptive reference pricing: Deceptive reference price means where the reference prices are deflated or fictitious which might harm the consumers. This kind of reference prices is considered to be unethical or illegal.
  • Loss-leader pricing: Loss-leader pricing is the tactics used by the store owners to mislead the customers. This store owners lowers the price to below store’s cost but with a markup of 100%. This type of discount does not consider to be legal in some states if the manufacturer is captivating the promotion cost of the firm.
  • Bait and switch: In this strategy, sellers advertise deceptive prices without any intention to sell it. This type of strategy is also considered unethical in the country.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
How can a business' pricing decisions be affected by the government's actions?
A bait‐price item has a particularly low price and is widely advertised. Whencoming to buy the item, consumers are encouraged to buy a far more expensive item. Why are bait‐prices considered to be unethical?
What common pricing practices are considered to beillegal or unethical?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing