The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Question

Want to see more full solutions like this?

Answer 1

Question

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Students have asked these similar questions

rtc.instructure.com/courses/2557985/quizzes/9396620/take TH190 002 44362 > Quizzes > DO - What are the missing values? ments ons Events Resources o Recordings DO-What are the missing values? A+ Started: Jan 10 at 10:51am Quiz Instructions Identify the missing value to complete each t-chart or relationship. . You may use a calculator. ⚫ You can try the quiz twice. D Question 1 07 © 20 32 24 Sum 28 4 ? No new data to save. Last checked at 10:58am Next - 1 pts Submit Quiz

X Final Exam x+ /courses/1545/assignments/49478?module_item_id=111472 Due: Sat Jan 11, 2025 11:59pm Attempt 1 Unlimited Attempts Allowed In Progress NEXT UP: Submit Assignment 时☆ 3的 Add Commer ✓ Details If you were starting a business, what would you like to do? Please briefly explain each of the below. 1. An overview of your business idea (one or two sentences). 2. A description of your product and/or service. What problems are you solving for your target customers? 3. Your goals for the business. Where do you expect the business to be in one year, three years, five years? 4. Your proposed target market. Who are your ideal customers? 5. Your competition and what differentiates your business. Who are you up against, and what unique selling proposition will help you succeed? 6. Your management team and their prior experience. What do they bring to the table that will give your business a competitive edge? 7. Financial outlook for the business. If you're using the business plan for…

Search entries or author... All < ↓ Sort View Split Screen Expand Threads You must post before seeing replies. Edit history will be available to instructors. No Due Date 10 points possibl 25 Replies, 25 Unread Week 9 Discussion: Intercultural Communication Write a 200 - 300 word discussion post based on the prompt below. Reply to at least one other student in 50 - 100 words. Describe a time in which cultural norms and expectations and prevented clear communication. What have you learned from the experience? How can we be more accepting and inclusive of other cultures? Reply Previous Q Search hp Nex 8:32 1/7/2

Answer 2

Question

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Answer 6

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Answer 7

Chapter 17.5, Problem 1PC

Summary Introduction

To explain: The reason why objective-and-task method of setting an IMC budget is better than the rule-of-thumb methods.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

Expert Solution & Answer

Explanation of Solution

The objective-and-task method guesses the required budget to accomplish the responsibilities for the purpose of communication objectives. This message first requires framing a set of communication objectives, and identifying the type of media with maximum reach to the target market. It also investigates the cost incurred in running the types of communications essential to attain the goals.

However, the process of setting objectives, choosing media, and determining costs are to be repeated for each product or service. The total marketing communications budget of the firm is the addition of all the communication plan budgets of an individual.

On the other hand, rule-of-thumb methods like competitive parity, the percentage of sales, and available budget do not allow the firms to exploit the opportunities and problems encountered in the market. In case the competitor is using the same budgeting method, then the market shares will remain approximately the same. It does not take into consideration new plans or product line. It also assumes that the expenses incurred for the communication do not stimulate sales and profit.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 17.2 - Prob. 1PC Ch. 17.2 - Prob. 2PC Ch. 17.3 - Prob. 1PC Ch. 17.5 - Prob. 1PC Ch. 17.5 - Prob. 2PC Ch. 17.5 - Prob. 3PC

Explanation of Solution

Want to see more full solutions like this?

Chapter 17 Solutions